Layer 02 of 06
Offers & Positioning
What your business sells, how value is framed, how pricing is communicated, the full sales and delivery cycle, and what makes your offer worth the number.
What this layer captures
- What you sell, scope, and deliverables
- How you talk about price and handle pushback
- Your sales cycle from first touch to post engagement
- Competitive landscape and proof language
Review
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Layer 02 complete.
Offers and positioning captured. How you sell, price, and deliver is now packaged. Four layers remain.
Continue to Layer 03: Operations & Process Back to overview